Heading into the 2020s, data is worth more than $200 billion to the economy, according to Statistics Canada. Understanding how customers behave, sales trends, and yes, even the weather forecast, will be critical to succeed in the new economy.ĭata isn’t the new oil. With COVID upending traditional business models and accelerating the shift to digital, it’s more important than ever for firms to tap into data and use them to power their growth. In an RBC Disruptors conversation from February, 2020, Pelmorex’s CEO Sam Sebastian shared how Pelmorex uses data to create insights for its clients and how companies can collect and capitalize on data as a resource to grow their business and gain an edge. It’s the third largest weather platform in the world, attracting 60 million users to its business each month. That number could soon well be higher, given the lockdowns that have forced businesses to rapidly pivot to online.įew other companies understand the importance of data as much as Pelmorex Corp, which owns the Weather Network in Canada and El Tiempo in Spain. Listen on Apple Podcasts, Google Podcasts, Spotify or Simplecastīefore the COVID pandemic, the International Data Corporation projected data creation to grow to 175 zettabytes by 2025, 10 times the amount of data created in 2017.
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